For MSPs, software firms and ERP partners
We fill your calendar with qualified sales calls. Then we help you close them.
We find the buyers worth pursuing, run the outreach, and work every reply and stalled deal until it becomes a client. Live in 3 weeks. You own everything we build.
Built for MSPs, software firms and ERP partners with 5 to 50 people. No monthly fee until your first email goes out.
Qualified
Proposal
Closing
Illustrative example
The problem
Most B2B tech firms can deliver. Very few can sell consistently.
Pipeline runs in bursts.
A flurry of outreach, then nothing for two months while the team delivers.
Getting meetings is genuinely hard.
Reaching the right people takes infrastructure, research and volume most teams do not have.
Leads go cold after the first reply.
No follow-up rhythm, no CRM discipline, no way back once a deal stalls.
Nothing is repeatable.
Every deal runs differently, so nothing can be documented, taught or handed to a new hire.
Sound familiar?
If two or more of these are true, we should talk.
- Most new clients still come from referrals, and you know that is a risk.
- Outbound happens in bursts, then stops when delivery gets busy.
- Quotes and proposals go quiet and nobody follows up properly.
- Your pipeline lives in someone's head, not in a CRM.
- You have hired a salesperson before and it did not work out.
- You have past clients and old leads you have never gone back to.
Where most programs break
Finding real opportunities is the hard part.
Anyone can send emails. The difficult work is deciding which companies are worth pursuing, finding the person who actually owns the decision, confirming the opportunity is real, and getting a reply that means something. That is where we spend most of our time. Then we run the second half of the same job: qualification, follow-up, proposals and reactivation, so a real opportunity becomes a client instead of a stalled deal.
See how it worksWhy most programs fail
You have probably been burned by one of these before.
They sell booked meetings.
When the deliverable is a meeting count, volume beats fit. Your calendar fills with people who were never going to buy, and the program gets called a failure. Rightly.
They stop at the meeting.
Nobody works the follow-up, the proposal or the deals that go quiet. A decent top of funnel still produces nothing.
We are measured on qualified opportunities and signed clients, and we run everything after the reply.
What we build
A full revenue system, not a lead list.
Finding the opportunities worth your time
ICP definition based on what actually closes for you, researched target accounts, and every contact verified before a single send. Then the infrastructure to reach them: domains built and warmed, sequences written and tested, and a LinkedIn playbook your team can run.
Sent
8,412
Reply rate
6.1%
Meetings
24
Illustrative example
Reactivating what you already own
Old quotes, closed-lost deals and past clients who went quiet, segmented and re-engaged by email and SMS. Your own buyers and your own data. Usually the fastest revenue in the engagement, and we start on it in week 1.
Illustrative example
Reply management and qualification
Every reply handled and qualified against your criteria, so only real buyers reach your calendar. No noise, no meetings with people who were never going to buy.
Qualified
Proposal
Closing
Illustrative example
Nurture that stops deals dying
Automated email and SMS follow-up built into your CRM. Fast first response, no-show recovery, proposal follow-up sequences, and long-term nurture for prospects who are not ready yet.
Illustrative example
Sales process and pipeline discipline
Discovery frameworks, qualification criteria, objection handling, recorded call review with written feedback, and monthly pipeline reviews.
- 04:12Discovery: budget owner not yet identified
- 11:38Missed objection: 'we tried outbound before'
- 19:05Strong: quantified cost of delay
- 26:44No next step booked on the call
Illustrative example
The follow-up gap
What are your quiet deals worth?
Three inputs, using your numbers, not ours.
Annual revenue left on the table
$80,000
An estimate based on your own numbers. It assumes nothing about our results.
Most firms find the recoverable number is larger than the cost of fixing the follow-up gap. A 30-minute call is enough to tell whether that is true for you.
Engagement
Pick the tier that matches where revenue is breaking.
Revenue Audit
A two-week diagnostic of how revenue actually moves through your business.
- Pipeline and CRM review
- Sales call review with written feedback
- ICP and messaging assessment
- Outbound and follow-up gap analysis
- A written 90-day revenue plan you own, whether or not we work together
Optional, not a prerequisite. The fee is credited in full toward your first month if you continue, and the same diagnostic work is included in every Pipeline and Conversion engagement.
Pipeline and Conversion
We build and run the engine that fills your calendar.
- Full diagnostic and ICP definition included
- Cold email infrastructure, built, warmed and managed
- Researched account lists with every contact verified
- Sequence copywriting and ongoing testing
- LinkedIn outreach playbook
- CRM build, pipeline stages and reporting
- Email and SMS nurture, plus database reactivation
- Proposal templates and booking flows
- Reply management and qualification, so only real buyers reach you
Replaces: an SDR plus the tools, lists and management around them.
Fractional Revenue Leadership
Everything in Pipeline and Conversion, plus a senior seller inside your business.
- Sales process design and documentation
- Call coaching and recorded call review
- Weekly pipeline reviews and forecasting
- Hiring support for your first or next sales hire
- Compensation and territory structure
- Quarterly revenue planning with your leadership team
Replaces: a part-time VP of Sales or a sales manager you are not ready to hire full time.
The alternatives
An honest comparison.
| Capability | Socioglobal | Hiring an SDR | AI SDR tool | Lead gen agency |
|---|---|---|---|---|
| Time to live outreach | 3 weeks, no fee until the first email goes out | 3+ months to ramp | Days, but untargeted | 2 to 4 weeks |
| Researched, verified list | Yes | Depends on the hire | No | Usually bought lists |
| Replies qualified before your calendar | Yes | Yes, once trained | No | Rarely |
| Follow-up and stalled deal recovery | Yes | Sometimes | No | No |
| Reactivation of past clients and quotes | Yes | Rarely | No | No |
| Coaching and sales process | Yes | No, needs a manager | No | No |
| Who owns the domains, lists and sequences | You | You | The vendor | The agency |
| Turnover risk | Low. The system and assets stay with you. | High, around 34% a year | None | Account manager churn |
| New software for your team | None | CRM, data, sequencer | Another login | Varies |
$85,000
Median SDR on-target earnings in 2026, before tools, benefits or management time.
3.2 months
Average ramp to full productivity.
34%
Annual SDR turnover, so the ramp cycle often repeats.
Bridge Group and RepVue 2025 to 2026 benchmark data.
Who we work with
Technology firms with a proven offer and an inconsistent pipeline.
MSPs and IT services firms
Managed services with a strong client base. Referral growth has flattened and there is no repeatable way to open new accounts.
Software and web development firms
Custom builds and project work with strong delivery. The pipeline swings between full delivery and a quiet quarter because nothing outbound is feeding it.
ERP implementation partners
Long cycles and referral-dependent pipelines that stall when partner channels go quiet. Note: we do not work with Oracle or NetSuite partners.
Best fit is 5 to 50 people, in North America, with delivery capability that already works.
Who you are working with
A seller, not a marketer.
Tejasvi (TJ) Saini has spent 10+ years selling IT services, software and ERP to B2B buyers. More than $10M in revenue generated, across complex deals with long cycles and multiple stakeholders.
Before that, he co-founded Chromeprint, a printing and packaging business across Canada and India, which reached $1M in its first year with 300+ clients and a 25-person team he built and led.
Socioglobal is built on that experience. Not marketing theory, and not a lead list. The sales process, the outreach and the follow-up discipline that closed those deals, built into your business and run for you.
10+ years selling IT services, software and ERP
$10M+ in B2B revenue generated
$1M in Chromeprint's first year, 300+ clients, 25-person team built and led
What people say
What clients and leaders say about working with TJ.
He consistently exceeded expectations and showed exceptional skills in getting new clients and partners onboarded.
Shaun MacLellan
CEO and President, Stepworks
Very professional and helpful. I highly recommend him and his company. He is proactive and great at following up and following through.
Cassie Petersen
Business Operations Analyst, Banker Steel
He is extremely good at understanding the requirements of his clients and is a complete professional in getting them executed. This is exactly why he has been successful in making great deals.
Kritika Saxena
Head of Growth and Strategy, ReachiQ
How it works
The first 90 days.
Weeks 1 to 3
Build
ICP definition, domains and mailboxes set up and warmed, researched and verified lists, sequence writing, CRM and pipeline setup. Reactivation of your old quotes and closed-lost deals starts in week 1. Outreach is live by the end of week 3.
Weeks 4 to 8
Convert
Campaigns running, every reply handled and qualified, meetings booked, follow-up and nurture live, first performance review together.
Weeks 9 to 13
Optimise
Message and list refinement, pipeline reviews, proposal and follow-up discipline, process documentation your team can run.
No monthly fee until your first email goes out. The 3-week clock starts at kickoff, once access is granted and your ICP and copy are approved.
FAQ
Straight answers.
Book a call
Let's look at your pipeline.
A 30-minute call. We review your current outbound, sales process and where revenue is leaking. You leave with a clear next step whether or not we work together.
Prefer email or phone?